BUBO BRANDING

BUBO is the largest travel agency in Slovakia specializing in organizing guided adventure tours across six continents. Our clients choose to see and experience the world with BUBO to get a deeper understanding of the culture and land around them. This is implied by our name – a Latin term for the European eagle-owl, associated with knowledge and wisdom. For over 25 years we have been organizing pioneer expeditions as well as fine-tuning our well-established portfolio, which currently offers journeys to 195 countries.

The U sign was used by the Aboriginal peoples as the symbol for a human, found in both primitive art and hunting sketches. The sign could take on different forms and constellations. For example, the signs surrounding a circle denote people gathered around a fire ring. Several signs oriented in one direction symbolize a group of people. The indigenous people in more remote locations of our planet we visit during our travels still live in a precious symbiosis with nature, amidst their tribe and a large family. They know that one individual on a hunt will solely succeed and come home with a catch. Success requires a group of equally avid co-hunters. Our BUBO groups hunt for adventure all around the world.

Credits

ART DIRECTION, DESIGN, PRODUCTION

Damian Pastirčák @damianpastircak

PHOTOGRAPHY

Zuzana Hábeková @habologique

VIDEO PRODUCTION

Rick Wall

See also another BUBO project

BUBO CATALOGUE